I love email and SMS marketing funnels. I still find them to be the most effective, most consistent, most predictable and most FUN methods for engaging an audience…
Plus, you have so much more ownership and control over your funnels, compared to social media or other platforms where your reach, engagement and ability to talk to the people who actually WANT to hear from you are always under threat.
So, what are the funnels I believe every creator or business owner should have? And what should be included?
- Welcome/Nurture Sequence
- Thank You For Purchasing Sequence
- Upsell/Expansion Sequence
- Abandoned Cart/Expressed Interest Sequence
- Why Did You Not Buy Sequence
For a detailed breakdown on each type, listen to the episode above!