The Rising Tide Talents Show
Emotional Launches as a Service Provider
Launches are…all of the superlatives. Amazing. Exhausting. Exhilarating. Defeating. Chaotic. Yet Laser Focused. If you’re the founder behind the launch, it’s your vision, money, energy and reputation at stake. But if you’re a service provider – like me – the journey is no less of a roller coaster. So let’s talk about it, today on…Read More
This May Be Your Biggest Business Expense
I recently updated my headline to say: Fractional CMO and CRO helping 7-figure founders recover their biggest business expense — lost sales — through simple funnel fixes. Because I am CONVINCED that too many founders – too many growth-focused business leaders – are trying to solve for the wrong thing. Let’s dive in, on today’s…Read More
Mastering the Art of Difficult Discussions
If you want to be a leader – no matter what industry you’re in – you will inevitably find yourself the bearer of bad news. Sometimes it’s an HR situation, sometimes it’s with a partner or a colleague, sometimes it’s not even YOUR bad news but you’re obligated to deliver it… And the earlier you…Read More
The Rise of the Deinfluencer
You know all about influencers and the creator economy – but what about the rise of the DEinfluencer? Why is it happening, what does it look like in the wild and why do I think it’s a significant shift in the marketing industry?Read More
Parasocial Relationships (We All Have Them)
We all have parasocial relationships. They’re fun and fulfilling. But they’re WEIRD, too. These are, by definition, one-sided friendships…but they feel so real, right?Read More
5 Growth Mindset Tools for 2023
Can you be Type A and embrace your more soulful side? I say YES, and I’ll go further and say that embracing some of these personal and professional development tools can change your whole life. (They changed mine.)
Here are 5 resources that I love … and they may surprise you!Read More
Reframing Your “Small” Audience
I only have a few thousand followers. My email list has only a few hundred subscribers. I launched my podcast and only a handful of people listen every week.
Is this you? Confession…it has been me, too, but there’s a big shift in the way I think about a so-called smaller audience now (and funny enough, it has helped my audience get much bigger and more engaged, anyway!Read More
Do You Want a Fixer or Do You Need a Friend?
“Do you want a fixer, or do you want a friend?” So much of my identity has always been wrapped up in what I DO. I solve tech and marketing problems. I figure out why something is broken and I repair it. The website is down? The email is sending at the wrong time? Someone…Read More
Four Quarters or 100 Pennies?
There’s a saying about friendship that I think applies to so many other concepts as well, and it’s something that particularly applies to anyone who has a service business, or a program that doesn’t easily scale. Maybe even to social media, or to leads and prospects in our pipelines, too. The saying is: “It’s Better…Read More
Building Your LinkedInfluence
If you had asked me about LinkedIn just a year ago, I would have rolled my eyes and laughed. LinkedIn? You mean the site where you go to look for jobs, post about your promotions and forget about for months on end? OOPS. I was wrong. And if you’re ignoring it now, you’re wrong, too.…Read More