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Welcome to the Rising Tide Talents Show!

Together, we’ll dive into the 7-figure facts that every business owner needs to know, we’ll talk about what *truly* works for sustainable success in and out of the office, and yes…we’ll get REALLY REAL about what it takes to find fulfillment and flow, avoid burnout and actually love your life.

I’m your host, Katy Widrick – a Chief Marketing and Revenue Officer who scales businesses to and through 7, 8 and even 9 figures.

I’m obsessed with systems and spreadsheets but I also believe that when Mercury is retrograde, you’d better honor that vibe…oh, and I’m also a mom, which, let’s admit…may be the hardest job of all.

The tide is rising – so let’s dive in.

Building Your LinkedInfluence

If you had asked me about LinkedIn just a year ago, I would have rolled my eyes and laughed. LinkedIn? You mean the site where you go to look for jobs, post about your promotions and forget about for months on end? OOPS. I was wrong. And if you’re ignoring it now, you’re wrong, too.…

Your Best Content is Actually in Your Archives

Can I tell you a secret about my success, and about my business growth? I make good money helping clients repurpose content that they have already created…but usually, forgotten about. That’s correct – I’m a marketer and copywriter who has built a multiple six figure “done for you” service business by digging into the archives,…

Your Effective Hourly Rate

There’s a lot of talk about revenue and profits and how much business owners and creators make. But what I don’t hear is the much more enticing, much more achievable goal of setting an effective hourly rate that matches YOUR particular needs… It’s not as sexy as saying “a 6-figure or 7-figure business” but in…

What a Difference a Year Makes

No outline — no plan. Just me, from the heart. A year ago, I was deep in burnout. And I was acting out…at work, at home. Everywhere. My symptoms: Crying all the time. No patience for anything or anyone. Headaches. Constant fatigue but also crippling insomnia. Weekends spent in bed watching TV — with my…

Fill Your Funnel With Monthly Conversion Initiatives

Whether you’re a solopreneur, a CEO with a large in-house team or at any other stage of your journey… …keeping track of all of the moving parts can be incredibly overwhelming. I’m details-obsessed by nature and I STILL struggle if I don’t have a specific and action-focused to-do list, each and every day. In each…

The Simple Way to Set and Track Revenue Goals

I’m excited to share an approach to setting my revenue goals. I’ve called it a bucket approach, a gap analysis, an “effective hourly rate” strategy… …but in the end, it’s all the same simple concept. Determine what your annual revenue goal is, break it into monthly “good, better and best” goals, and start playing tetris.…

5 Funnels You Must Have

I love email and SMS marketing funnels. I still find them to be the most effective, most consistent, most predictable and most FUN methods for engaging an audience… Plus, you have so much more ownership and control over your funnels, compared to social media or other platforms where your reach, engagement and ability to talk…

Hurt People Hurt People (and We’re All Hurt People)

Hurt people hurt people. You can’t spend 5 minutes on Instagram without seeing some meme with a spin on this concept. And you know what? In my experience, it’s TRUE. People who are hurt, or who lack confidence, or who are burned out…people who need external motivation to push them to their goals…people who can’t…

The Dark Side of Money Talk

I’m all about an abundance mindset. I think we, generally, should be more transparent about our goals, and in terms of business, I don’t think we should be afraid of sharing real numbers.  We can’t get what we don’t ask for, and woo or not – I have seen MAGIC happen in my life when…

Taking the Leap and Building Your Wings on the Way Down

Sometimes you just have to take the leap and build your wings on the way down. That’s a quote that is attributed to author Kobi Yamada, but I may have said it more than any other human on the planet. It means SO much to me, and it has been the phrase I held on…

TOFU, MOFU, BOFU Explained

TOFU. MOFU. BOFU. These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion. In this episode, we dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into…

Protecting Your Personal Brand

I genuinely believe that everyone who is pursuing growth personally or professionally, everyone needs a personal brand. Everyone needs to know his or her core values, mission, and vision.  And I think every person who is pursuing growth needs to be firm and understand that your brand has value outside of the work you do,…

Building in Public

There’s a marketing and branding strategy that has been around for years – but is really taking hold in a big way right now, especially since the barriers to entry for business ownership are getting lower and less overwhelming. The concept I’m talking about is “building in public.” Now, I’m going to share more about…

What Are Fractional Services?

More and more, growth-focused founders are hiring FRACTIONAL service providers who join the leadership team for a limited time, set and reach BIG goals, mentor and even hire team members and then leave – filling the current gaps and working to make themselves redundant over the course of months, rather than years.

My Brush With Burnout

Today, I’m sharing my experience with severe burnout – and not just the fatigue, frustration and confusion that so many people face at work and at home. No, I’m talking about the kind of burnout that led me to dive into intensive therapy, that manipulated me into becoming a bit of an arsonist and setting fire to my professional path, that had my closest friends and even family members telling me that they didn’t want to be around me.