Welcome to the Rising Tide Talents Show!
Together, we’ll dive into the 7-figure facts that every business owner needs to know, we’ll talk about what *truly* works for sustainable success in and out of the office, and yes…we’ll get REALLY REAL about what it takes to find fulfillment and flow, avoid burnout and actually love your life.
I’m your host, Katy Widrick – a Chief Marketing and Revenue Officer who scales businesses to and through 7, 8 and even 9 figures.
I’m obsessed with systems and spreadsheets but I also believe that when Mercury is retrograde, you’d better honor that vibe…oh, and I’m also a mom, which, let’s admit…may be the hardest job of all.
The tide is rising – so let’s dive in.
Emotional Launches as a Service Provider
Launches are…all of the superlatives. Amazing. Exhausting. Exhilarating. Defeating. Chaotic. Yet Laser Focused. If you’re the founder behind the launch, it’s your vision, money, energy and reputation at stake. But if you’re a service provider – like me – the journey is no less of a roller coaster. So let’s talk about it, today on…
This May Be Your Biggest Business Expense
I recently updated my headline to say: Fractional CMO and CRO helping 7-figure founders recover their biggest business expense — lost sales — through simple funnel fixes. Because I am CONVINCED that too many founders – too many growth-focused business leaders – are trying to solve for the wrong thing. Let’s dive in, on today’s…
Mastering the Art of Difficult Discussions
If you want to be a leader – no matter what industry you’re in – you will inevitably find yourself the bearer of bad news. Sometimes it’s an HR situation, sometimes it’s with a partner or a colleague, sometimes it’s not even YOUR bad news but you’re obligated to deliver it… And the earlier you…
The Rise of the Deinfluencer
You know all about influencers and the creator economy – but what about the rise of the DEinfluencer? Why is it happening, what does it look like in the wild and why do I think it’s a significant shift in the marketing industry?
Parasocial Relationships (We All Have Them)
We all have parasocial relationships. They’re fun and fulfilling. But they’re WEIRD, too. These are, by definition, one-sided friendships…but they feel so real, right?
5 Growth Mindset Tools for 2023
Can you be Type A and embrace your more soulful side? I say YES, and I’ll go further and say that embracing some of these personal and professional development tools can change your whole life. (They changed mine.)
Here are 5 resources that I love … and they may surprise you!
Reframing Your “Small” Audience
I only have a few thousand followers. My email list has only a few hundred subscribers. I launched my podcast and only a handful of people listen every week.
Is this you? Confession…it has been me, too, but there’s a big shift in the way I think about a so-called smaller audience now (and funny enough, it has helped my audience get much bigger and more engaged, anyway!
Do You Want a Fixer or Do You Need a Friend?
“Do you want a fixer, or do you want a friend?” So much of my identity has always been wrapped up in what I DO. I solve tech and marketing problems. I figure out why something is broken and I repair it. The website is down? The email is sending at the wrong time? Someone…
Four Quarters or 100 Pennies?
There’s a saying about friendship that I think applies to so many other concepts as well, and it’s something that particularly applies to anyone who has a service business, or a program that doesn’t easily scale. Maybe even to social media, or to leads and prospects in our pipelines, too. The saying is: “It’s Better…
Building Your LinkedInfluence
If you had asked me about LinkedIn just a year ago, I would have rolled my eyes and laughed. LinkedIn? You mean the site where you go to look for jobs, post about your promotions and forget about for months on end? OOPS. I was wrong. And if you’re ignoring it now, you’re wrong, too.…
Your Best Content is Actually in Your Archives
Can I tell you a secret about my success, and about my business growth? I make good money helping clients repurpose content that they have already created…but usually, forgotten about. That’s correct – I’m a marketer and copywriter who has built a multiple six figure “done for you” service business by digging into the archives,…
Your Effective Hourly Rate
There’s a lot of talk about revenue and profits and how much business owners and creators make. But what I don’t hear is the much more enticing, much more achievable goal of setting an effective hourly rate that matches YOUR particular needs… It’s not as sexy as saying “a 6-figure or 7-figure business” but in…
What a Difference a Year Makes
No outline — no plan. Just me, from the heart. A year ago, I was deep in burnout. And I was acting out…at work, at home. Everywhere. My symptoms: Crying all the time. No patience for anything or anyone. Headaches. Constant fatigue but also crippling insomnia. Weekends spent in bed watching TV — with my…
Fill Your Funnel With Monthly Conversion Initiatives
Whether you’re a solopreneur, a CEO with a large in-house team or at any other stage of your journey… …keeping track of all of the moving parts can be incredibly overwhelming. I’m details-obsessed by nature and I STILL struggle if I don’t have a specific and action-focused to-do list, each and every day. In each…
The Simple Way to Set and Track Revenue Goals
I’m excited to share an approach to setting my revenue goals. I’ve called it a bucket approach, a gap analysis, an “effective hourly rate” strategy… …but in the end, it’s all the same simple concept. Determine what your annual revenue goal is, break it into monthly “good, better and best” goals, and start playing tetris.…
5 Funnels You Must Have
I love email and SMS marketing funnels. I still find them to be the most effective, most consistent, most predictable and most FUN methods for engaging an audience… Plus, you have so much more ownership and control over your funnels, compared to social media or other platforms where your reach, engagement and ability to talk…
Hurt People Hurt People (and We’re All Hurt People)
Hurt people hurt people. You can’t spend 5 minutes on Instagram without seeing some meme with a spin on this concept. And you know what? In my experience, it’s TRUE. People who are hurt, or who lack confidence, or who are burned out…people who need external motivation to push them to their goals…people who can’t…
The Dark Side of Money Talk
I’m all about an abundance mindset. I think we, generally, should be more transparent about our goals, and in terms of business, I don’t think we should be afraid of sharing real numbers. We can’t get what we don’t ask for, and woo or not – I have seen MAGIC happen in my life when…